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Sam Kugler  (January 27, 2008)
  Me and my brothers drink rolling rock in honor of our father.....we also drink grainbelt.....we love rolling rock its a small town beer and thats the way it should stay. may your glass never run dry. Rolling rock is a local legend....for those of you who know of grainbelt.

Jamie  (December 3, 2007)
  I do not think anyone is against AB *owning* Rolling Rock, Steve. People are upset because AB moved production out of Latrobe.

Matty B  (December 3, 2007)
  Bud did a bad thing here, people of western PA. I am boycotting all AB products, including the "new" RR with the new bottle text. I just wish I could get Yuengling or Penn Pilsner out here in Kansas...

E-rokk  (November 30, 2007)
  I wrote a blog yesterday about how I tried Rolling Rock for the first time since the buy out and how disappointed I was with it. Then to my surprise I got a nasty email from an AB rep. It was so humorous I replied with an equally humorous response. Please feel free to check it out. http://heystupid.wordpress.com/2007/11/30/hate-mail-from-the-king-of-beers/

Steve  (November 21, 2007)
  Why doesnt everyone who is against AB owning RR simply get together and buy the company from AB. This is business. Everything is for sale. Or, you can start brewing Rock & Roll beer in Latrobe, and put it in green painted bottles.

Jeremy  (October 15, 2007)
  I work for a wholesaler of anheuser busch in the st. louis suburbs. my company decided with another distributor to try and bust the union this summer. they succeeded. the highest paid union workers went from 22.60 an hour plus overtime pay down to 113 daily base pay plus commision. (its almost impossible to make what you used to make) my pay went from 12.21 hr plus overtime pay down to 56 dollars plus commission. to get my old pay back i would have to deliver 1,000 cases a day. a pesons body cant move that much day in and day out. people have lost their lifestyles and our families are going under. we cant strike because we will all be fired. after they cut our pay and added double duty to our jobs for less money they raised their beer prices also. so boycott anheuser busch and their bad beer. they are killing the hard working america! Drink Coors!

Db  (August 16, 2007)
  Ever since the change I have gotten headaches from Rolling Rock Green Light so I started drinking Coors Light.

Zach  (August 7, 2007)
  Im from northwestern pa. I was raised on Rolling Rock. It is sad that AB bought the name then moved it. But, at least an American company owns the name. I still drink RR out of honor for the great state of PA. I can compare this situation to me using Pennzoil in my car. Pennzoil doesnt exist anymore. But, the name means something to me.

Rowe  (June 16, 2007)
  I grew up in beaver pa. I had my first rock when i was 12. As a hard working rubbishman in mass I will still drink the rock but it won't go down as smooth knowing it isn't brewwed in "old latrobe".

Jamie  (June 15, 2007)
  I was at a party last weekend and someone showed up with some second-generation Rolling Rock. I figured I would at least try it. It was much better than Budweiser, but nothing like what came out of the "Glass-Lined Tanks of Old Latrobe" (I never did like Budweiser). If I had to choose one (between Bud, Bud-Light and the new Rolling Rock), I'd have to choose the Bud-Light. I drank about 1/3 of the bottle (33%) and threw the rest down the drain out of respect.

Stevo  (May 29, 2007)
  Ok guys...here is my take on the RR thing.As a college marketing student and really really loyal RR drinker I have to admit that while I dread the thought of AB owning perhaps the best tasting beer around I can sympathize with the thought of moving operations out of Latrobe. As many have pointed out, to call AB evil is to state that the American people pour millions into an evil corporation. In my mind this is a classic example of how we look to the past, stating that we hate progress/growth and at the same time work hard to develop new advancements each day.Life is a bitch, that is just it. I still love RR and will drink it till I have gained 30 pounds more....at which time I will switch to Green Light until I gain another 30.

Dan  (May 22, 2007)
  Now I finally have my questioned answered. I was born and raised on RR back in Indiana at $5.75 a case for returnables. It finally arrived in very limited distribution out here in Colorado about 25 years ago, then slowly expanded. I hadn't bought any in about a year but picked up a 12 pack last Saturday. And it tasted like absolute skunked swill. Bitter, sour, smelly, and then I noticed..."Latrobe Brewing Comapny, St. Louis, MO." Gag! That explained most of it. Finding out it is now brewed in Newark really completes the picture. "From the toilet paper clogged septic tanks of Old Hobokken..."

Jamie  (May 21, 2007)
  The WAAAAAAumbulance! hahahaha That is actually very funny. Everyone grieves in their own way, Tom. IMHO, I think Rolling Rock was many peoples connection back to SW PA. You are right, a tee shirt is not going to change anything (I have tried hard to get more) but it is a "comfort", if only in some small way, to remember the "good ol' days". It is easy to pick on the big guys (AB), but this started long before AB took over, and I think most everyone realizes that. The fact my little project still gets as many hits as it does is a testament to the good people of Latrobe and the wonderful beer they used to brew.

Tim  (May 21, 2007)
  RR was an American classic. My Dad drank it in college in the late 60s, and I did more of the same in the mid 80s. One of my favorite memories was spending nites in bar w/ $0.25 Pony bottles, and having a group of us fill the table top with empties. Planning to visit the Altoona area this summer, I was thinking about going to just a little further west for a brewery tour. No RR, but I'll take a Sam Adams over any A/B crap any day. Best wishes to everyone in Latrobe on a better tomorrow...

Tom  (May 21, 2007)
  I think someone needs to call the WAAAAAmbulance. Seriously, all this whining and moaning isn't getting you anywhere. One blogger let's their 12 year old daughter drink and another thinks that wearing a t-shirt that no one will even understand in Missouri will get revenge. OH PLEASE! I live in St. Louis. If I saw that shirt out, it would mean nothing to me. Where are the people with common sense around here? The stem of your problem is when your precious Rolling Rock was sold by those horrible people at Latrobe. With the exception of Wayne below me, no one seems to understand that. Move on!

Wayne Ettwein Allentown,  (May 17, 2007)
  I started drinking RR back in 1970. I worked a summer job in a beer store. On Saturday nights near closing the owner would allow us to drink from any cases that were damaged. I got to sample a lot of different beers during that time. RR became my beer of choice. I drank it almost exclusively. I even had it on tap for about 6 yrs. until I really started to get a beer gut. I had to slow it down but I still went through a case every week of 12 oz. bottles. I loved it! About 2 years ago I kept getting too many skunky tasting RR beers.This kept happening more than usual. I started trying other small brands. Yuengling Premium Beer has become my brand followed by a couple of others. I switched long before AB bought it. Inbev was probably doing something different. Careless storage may have been the problem. Flouresent lighting can cause a skunky taste. I didn't know who Inbev was but I guess I'd have to blame Mr. Tito for selling out to a large global company. He's apparently the one, or his family members that would seem to want the big money. Heck, who wouldn't? Sadly, it is the American way. I would think that if the Tito family cared about tradition they would have found a local (PA) buyer and make part of the deal that it be kept in Latrobe. When it was sold to a global company that was impossible. Since Inbev is halfway around the world and they chose to sell RR while they retained plenty of other brands of beer than either RR didn't make enough profit for them or it was worth more to sell it than to keep it and operate it. I'm no fan of national brands and I always support the local guy. For example I go to my local hardware store instead of Home Depot. I'm not going to blame Anheuser Busch because they made what they feel is a sound business decision. You can't blame them just because they are big. Hell the American public allowed them to get so big because most of us are marketers dreams and follow like sheep. How many morons do you remember sayning that they like the commercials for the Superbowl? When they tell us how much a commercial costs than we have to realize that cost is passed on to us in the products we buy. I don't want to pay for that. That is why AB is so large. Most of the public follows whatever they see on T.V. or hear on the radio. I like to make up my own mind about what I like for myself. The only things I buy for myself and ask someone else's opinion is when I'm clothing shopping with my wife. Then I have to ask her, "honey, do I like this shirt?" I only listen to commercial free radio and T.V. movies. The only commercial T.V. I watch is NFL. If I could pay and watch it commercial free I would. Thank You!

Paul Maton Uk  (May 16, 2007)
  i have been a rolling rock drinker for many years, until now that is, because anheuser-busch have no plans to dristribute their version of RR to the UK & all previouse supplies have now run dry. it saddens me to think i will no longer have the pleasure of drinking a bottle of RR in the future. my regards to all the workers who lost their jobs at latrobe, thanks for your previouse endeavours in making this great beer

Michelle Dixon  (May 2, 2007)
  I am devasted. Rolling Rock from Latrobe is the only beer I have drank since 1987. All my friends know what a fanatic I am about 'my beer'. I have always hated Anheuser-Busch products and now they are taking over Rolling Rock. I can't believe I am just finding this out. I have had trouble purchasing Rolling Rock in my area for about two weeks. I have had everyone looking for my beer with instructions to buy all they find. I just do not know what to say--my heart actually hurts.

Talbot  (April 22, 2007)
  I've been a RR fan for decades, so I was deeply saddened to learn about the sale to AB last year. At my birthday party last night I conducted a blind taste test of the "NJ swamp-water recipe" vs. the Latrobe, PA original that I happen to still have a cache of: EVERYONE - including my 12-yr old daughter - instantly tasted (and saw) the difference!! They (AB) totally screwed up the recipe! What a shame. Now it more or less tastes like Miller piss water (living up to the horse imagery on the label).

Brian  (April 13, 2007)
  Still looking for anyone who might have a "from the beechwood aged tanks of Newark" t-shirt. I would love to buy it from you to wear here in Missouri, the heart of A-B. If you have one to sell, my email address is: psufan001@centurytel.net

Cindy  (April 13, 2007)
  Rolling Rock is my favorite beer! There must be something in the water that makes it so good! I'm on my very last pony now...what ever shall I do after that? It's a very sad day!

Eric  (April 7, 2007)
  I was raised in Milford, PA and attended College in Bloomsburg PA and rolling rock had been my favorite beer. Light but flavorful and went with many meals. Since graduating in may of 06 i had been busy and moved to NJ where i live and work. Rolling rock isn't as popular here and it had been a while since buying a case. When i finally did i got a Rolling rock case not aware of anything. I almost spit the first taste out. Thinking it was just a bad batch i noticed the back looked different. The pledge was now in " " and went to the internet to find this. Me and my gf both noticed a taste difference for the worse w/o knowledge. I am now ashamed of my address of '33' with this tasteless beer. I still have a few RR memorabilia of the better days. I have never liked Bud or its brands and many friends agree. I choose sobriety over Bud if i have to. I know the Busch family donates to charity but their beer still sucks. Im glad to see that Sam adams, a real good beer, is taking over the brewery. I happily sign this petition, even though i have been doing it for years.

Don  (April 4, 2007)
  The whole Rolling Rock being sold thing does really suck. I was really disappointed when I heard about it. Rolling Rock wasn't my favorite beer but I did drink a lot of it when I was younger. I won't ever drink another one now because of the change. I have to say that there are plenty of great micro brews being made in PA by small brewers with a ton of talent. These breweries are small and locally owned by individuals trying to bring back the proud traditions of Pennsylvania Beer making. Stouts is one such brewery and there are several others. As far as saving Rolling Rock, its a lost cause now. I'm not saying this to piss anyone off it just is. I feel bad about it but things change and not always for the better. Its a shame but thats life. I have several fond memories of Rolling Rock but those days are now gone. Time to enjoy some new PA beers. There is no shortage and the list is growing.

Jess  (April 1, 2007)
  Bought some "Rolling Rock" in the Seattle area. Had enjoyed it in the past. Noted the quote on the back - very misleading. In honor of who? The out of work local brewers and distributors? Noted the "St. Louis, Missouri" on the front - not so misleading. Don't they think that buyers were buying the Rolling Rock experience, as well as the beer? There is no guarantees that it is brewed in a similar manner to the original at all. Reminds me of Sam Adams and the licensing of a microbrew. No thanks. I think I'll stick with Pyramid from now on out. Or until A-B gets their hands on that one.

Marc R.  (April 1, 2007)
  My mother is from Latrobe and as a kid we spent alot of time in the summer. I was unaware of Rolling Rock at the time but I learned to enjoy beer and of course the Rock. I even really liked Rock Ice. I was extremely disappointed when the bastards moved the brewing process to the Mob State. I think that the bastards should be forced to remove any references to Latrobe from the packing other that "We put 700 Latrobe citizens out of work and now produce this worthless swill!!!"

Stephen  (March 21, 2007)
  As a former St. Louisan, I was very disappointed by the changeover and can tell a distinct difference in the taste of the product since the change and no longer drink Rolling Rock or A-B products unless that's all I can get at a Pred's game in Nashville. Most of their regional products produced outside of the STL facilities have a cheap beer taste that usually results in a hangover. The stuff from AB-1 is better; but that doesn't help the rest of the country. I have been purchasing Moosehead as a replacement for the Rolling Rock because I always liked the 'skunky' taste in the Rock.

Brian  (March 16, 2007)
  Rolling Rock was never that great of a beer to begin with, but I loved it because it was from PA and it reminded me of home/Penn State. Now that it's brewed in NJ, screw it. Yuengling is still brewed in PA and is far better than RR ever was. If AB tries to take over Yuengling, it's to the barricades, men.

Rachel  (March 5, 2007)
  I hope everyone isn't really trying to boycott all the A/B and InBev products. If you add up all the beer brands they both will distribute in the United States this year, it totals OVER 150 brands!!! Good luck finding something else in the liquor store. Whatever you do, please don't jump to that Miller Crap that's been pumping dollars into South Africa for the last 10 years.

Raymond (nashville, Tn)  (March 5, 2007)
  I was just out at a bar Saturday and realized there was a HUGE nationwide promotion for "Rolling Rock Day" on March 3rd or "3/3" Day. There were specials on Rolling Rock, lots of free giveaways and live music at lots of bars. Despite all the bad stuff being said about A/B, this event seemed to take off like crazy!!! They had to pump a lot of money into it.

Terry  (March 5, 2007)
  Isn't the Latrobe brewery still open?? Last I heard those same Rolling Rock employees are brewing new stuff like Arizona Ice Tea and Mike's Hard Lemonade?

Ryan(london Canada)  (March 5, 2007)
  My heart goes out to all of the employees of Latrobe RR !! I am a employee of InBev (Labatt Canada London Plant) and have seen the Greed that has come with them as our owners. Labatt a once PROUD CANADIAN owned family company is just a waste land of InBevs Greed ! I found a nice YouTube clip on the RR Plant !! http://www.youtube.com/watch?v=Q4QIza9egCQ

Matt  (March 5, 2007)
  Hey id people want to boycott AB products for buying out RR and moving it then good for him. It is this "well can't stop the machine, so I'll just bend over and take it" attitude that is the problem with this country. Hell, just try to find anything that isn't a big conglomerate train wreck. Ben & Jerry's, nope. Full Sail Brewrey, nope owned my Miller. It was refreshing to have a beer that was brewed in a small tonwn and had some character.

Sam  (March 5, 2007)
  I understand your point completely, but what about Latrobe? They had to decide to sell the company in the first place so why is no one pointing fingers at them? They are just as responsible for the demise of the brand as anyone else! In the meantime, you are definitely going to need some luck with your "fruitless" ventures. I am sure you will all contribute to the demise of the largest beer company in America. Right.

Brian  (March 2, 2007)
  Sam, If you'll look at my post below, you'll see that I have called out Inbev (former owner of the brewery) as well. I'm well aware of the fact that A-B (or Inbev for that matter) could care less if I ever drink another bottle of thier crappy beer. I say again, I will see Rolling Rock die, rather than drink that shit A-B is brewing and calling Rolling Rock. It's an insult to those of us who have been loyal RR drinkers for years. I'm sure A-B would have managed to survive if they had left Rolling Rock where it belongs - in Latrobe! They would not have had to change a thing in the brewing process and the beer would have continued to be quality and the folks in Latrobe could have continued a proud tradition (even in the service of A-B). I will continue my "fruitless" attempt to make a difference in seeing the sales of A-B's so called "Rolling Rock" drop by not buying it and will continue to boycott anything that has to do with A-B or Inbev. I hope that many others will follow. Yuengling and Straub are damn good beers...... I'll stock up when I go home and fill in with other brands when those are gone. Screw A-B and Inbev!

Sam  (March 1, 2007)
  It is horrible that all of those people lost their jobs and that a small PA town lost it's identity, but GetALife does have a point. The takeover happened, nothing can change that and a boycott again A-B is pointless. You are all wasting your time. The worst that could happen is that they discontinue Rolling Rock, a move that won't affect their profit whatsoever. I also want to know why no one is blaming Latrobe Brewing Company for ANY of this take over. It wasn't ALL A-B's fault. Anyone involved in this takeover is just after money and are a bunch of sellouts. The execs at Latrobe certainly weren't looking out for anyone but themselves, but we are all going to get mad at A-B only. Makes alot of sense.

Brian  (February 28, 2007)
  To "get a life" You've got to be kidding! The beer no longer tastes good. It tatses like a watered down version of it's old self. I got one by accident at a local bar last fall (thinking they still had some of the good stuff left) and could tell the difference after the first taste. I would rather see Rolling Rock die than to have people think that's what it's supposed to taste like. Thanks to Inbev and A-B for killing a great beer!

Any Down To Earth America  (February 27, 2007)
  To the person who wrote the "Get A life" comment, do you realize that this is about much more than just a beer? Its a sign of the times, a microcosm, tradition has no value in this country anymore. People in big business are only concerned about profit margins and dividends. Tell those in Latrobe PA that its just beer, or that there fight is an exercise in futility. That brewery was a part of who they were, an identity, something that a simple person as myself can relate to. The Rolling Rock label was a symbol of pride and heritage for anyone who lived or worked in the area, generations of families worked and watched the brand grow into a national icon that they were proud of. Sadly the rug was yanked out from under them by the cold, faceless, Anheuser-Bush. Good Luck to ALL of those affected by the closure, I hope a proud new tradition will be started by the citizens of Latrobe and City Brewing in those glass lined tanks!

Get Alife  (February 27, 2007)
  It is beer. It tastes good. It doesn't matter what company makes it or what state it comes from. Get over yourselves and just enjoy beer. In the meantime, go support a cause that is actually going to make a difference. Having a little boycott against A-B, one of the largest companies in our country with the best sales, is like trying to take down a large building with a nerf bow and arrow. Think about it people...it would be more worth your time to start recycling.

John K.  (February 18, 2007)
  I've also noticed that now Rolling Rock seems to be a Light Beer. I used to get a little buzz off of about three, and now I can polish off a 12 Pack and am barely intoxicated. Anyone else notice this?

Chris  (February 18, 2007)
  I live in South St. Louis City, pretty close to the A-B Brewery. (2.6 miles according to Google earth) I stopped drinking AB products a few years ago. AB has some labor issues here in the St. Louis Area, mainly with the local distributor right here in St. Louis. They have been on strike now for over a year, and looks like they hired replacement worker and said screw off to union guys. Well that was the final straw for me. Up until then I was not buying AB products to bring home but I might buy a bud at a Rams game or something. I now will not drink any AB product, so I thought. I guess about 4 years ago I discovered Rolling Rock, and since then that has been "my beer". It was up until today my favorite beer, its the BEST. So today I'm doing some work around the house and listening to the radio. There was a commercial for Rolling Rock and at the end it says "Latrobe Brewing Co, St. Louis, Missouri". WTF??? So I start looking into it tonight, I had no idea! I feel bad for the wonderful people of Latrobe PA. Thank you for the few great years I had with your beer. Rolling Rock was the BEST. I can not bring myself to drink it anymore. I hope everything works out with the Brewery opening back up in MAY. Thank you again !!! Screw you A-B.

Urclueless  (February 13, 2007)
  I think the beer is awesome!

Shawn  (February 10, 2007)
  Worst part of it all is..... Rolling Rock got sold for only $82 million. You'd think a beer as good as RR would have got $800 million.

Berry  (February 8, 2007)
  Like Eric, I just learned that Rolling Rock is not made in Latrobe anymore. Though Rolling Rock has been a part of my life here in WV for well over 25 years I have to be honest and say it has never been my most purchased beer. Rolling Rock from Latrobe PA was always an upscale beer to me that I would only purchase during special times... be it holidays with family, vacations close to home, etc. Any other time I would just go with any other mass brewer's commodity swill to save a buck fifty or whatever. One of those special times was a week ago when my company sent me to California on business. I had never been to California (or even close to CA). The trip was successful, the work was done and all that I had left to do was relax with a six pack and catch a flight east the next morning. Thats when Rolling Rock caught my eye amidst the sea of A-B products at a California convenience store. I thought WOW! Go! Labtrobe, PA! You guys have gone national! Stupid me, I didn't realize something was seriously wrong until about 10 minutes ago when I first heard a Rolling Rock commercial on the local sports radio station. I didn't pay much attention to the context of the ad because the mention of Rolling Rock got me thinking of the good times in CA, but the announcer closed the ad saying "Latrobe Brewing Co, St. Louis, Missouri". I thought "...what the heck!?". I immediately searched Wikipedia for Rolling Rock and Labtrobe and discovered the bad news that had occurred to Latrobe just a few short months ago. I'm glad that I hadn't bought more Rolling Rock between Aug 06 and now or I would have really felt duped. This reminds me of a couple of years ago when I bought some Guinnees Extra Stout for premium $$$ and the fine print said "made in Canada under license...". Good luck to you folks in Latrobe, PA. I don't know the full status of your once great brewery but I hope that you can get the place started again. I don't buy high quality regional beers because it has a legend or a pretty bottle... I buy it because the region, the raw materials and the local brewmasters produce an exceptional product. I'm sorry that Rolling Rock died (and if its not made in Latrobe then it died) but I'll pay more attention to Latrobe. Start brewing again because I'm sure the next product will be better than ever. Its sad that your exceptional, highly successful product is ultimately what did your brewery in.

Eric  (February 6, 2007)
  Amazingly, I just found out about the sale of the brand, Rolling Rock. The reason? Those stupid new commercials AB is using. They talk about "banned" ads that make one want to check them out on youtube. Search over there for Rolling Rock and you learn of the sale! Screw AB. Nothing I can stand drinking anyway. Good luck, Latrobe. I hope the new deal with City works out.

Hazy  (February 5, 2007)
  I've been hard core RR drinker for 20 years. Heard the buzz about AB, but didn't notice a change in the beer... until last week. Noticed that when I got my 12 pack home ... the bottles had "foam" in the neck ... not a head ... this looked like soap foam. Noticed the taste was different... not good different either. DRank about 6 of them anyhow (poker party) ... and got up[ in the middle of the night with bowel cramps and the squirts. Coincidence? I don't think so. So, I'm changing brands, and I recommend that y'all do too. Thanks, AB, for screwing up a good beer. I'll be letting them know how I feel too.

Brian  (February 3, 2007)
  If anyone has a size XL of the saverollingrock.org t-shirts ("from the beechwood aged tanks of old Newark..."), I would love to buy one from you! I'm originally from Central PA and now live in AB hell (Missouri). I would love to have one of those shirts to wear around central MO. My email is psufan001@centurytel.net

  (January 30, 2007)
  All the old stuff is at least 6 months old now. I've still got some cans that taste fine. Beware, I saw an 18 pack the other day, in the old "Latrobe, PA" packaging, the cans inside said "St. Louis, MO".

Justin Dillon, Northville  (January 26, 2007)
  New Rolling Rocks Sucks tastes nasty New Jersey Water is not prime for beer gives me and my six pack that pledged the Boycott horrible headaches just like everything Busch makes. long live the "33" they need to give and sell the receipe the City Brewing Co. and the name so it can be a good beer again.

Tom Marflak, Mayor, City  (January 21, 2007)
  You people need to get a life. I love the new rolling rock, much better than that weasle piss you all are used to.

Silvio Dante  (January 21, 2007)
  Right Like you wouldn't bang her ???? But then again she has all her teeth, and she isn't your 1st cousin. So I guess so wouldn't appeal to you sexually.

James Gandolfini  (January 16, 2007)
  Speaking of white trash, how about that Miss New Jersey? Giving up her crown because she got knocked up, now that's class.

Tony Soprano  (January 13, 2007)
  Hey hillbillies, the reason why our beaches are so clean, we ship all are trash to PA now. With all that whitetrash you have living there it will blend right in.

Dan  (January 6, 2007)
  Down to my last 12 pack :(

Mike  (December 29, 2006)
  Listen here you New Jersey piece Cory, I'm from Latrobe and it is a better place to live than anywhere in New Jersey, I've met punks like you from New Jersey up at Penn State, yea your cocky and out in space somewhere, and listen up you guys don't know everything, you guys couldn't keep up the with the working class of western pennsylvania and you never will so did comment us when your shithole state takes our favorite beer, Rolling Rock will never be the same but I will still drink it. I'd rather fall in to AB's trap than let the beer i love fade away, hoping that one day they will come back to their senses and bring the "33" home. And to anyone from NEW JERSEY, you are the armpit of the US and go to college in your state and stop taking it away from hard working PA's, peace out hoss.

Cory Booker  (December 27, 2006)
  I've been to Latrobe it's the armpit of PA, take your glass lined tanks and shove it. Jersey water is much better.........Pequannock Supply The following are some of the key characteristics of the Pequannock supply. • There are five reservoirs located on the Pequannock River and its tributaries, located in Passaic, Morris, and Sussex Counties. The reservoirs in the Pequannock system have a total useable storage of about 14 billion gallons. The total drainage area (i.e. watershed) of the reservoirs is approximately 61 square miles. The City of Newark owns in excess of 80 percent of the lands in the watershed. Wanaque Supply The following are some of the key characteristics of the Wanaque supply: • The system includes two reservoirs on the Wanaque River. The reservoirs provide approximately 37 billion gallons of storage. The watershed area draining to the reservoirs is about 95 square miles. The natural drainage into the reservoirs is supplemented by water pumped from downstream rivers at two points.

Jamie  (December 21, 2006)
  Sorry Allyson you find the tee-shirts offensive. It is a reference back years ago when medical supplies washed up on the shores of New Jersey. I am sure their water has been cleaned up by now. Never the less, it will never be Mountain Spring Water. Thanks for stopping by!

Allyson  (December 20, 2006)
  I was disappointed to hear that Rolling Rock was sold. I did not realize it that was sold until I heard a radio commercial state "Old Latrobe Brewing Company, St Louis, MO". Sorry to hear that the old brewery is closed. I do find the "condom and needle filled waters" comment on the T-shirts offensive.

Phil H  (December 18, 2006)
  Had some of the new Rolling Rock at a Xmas party last night. It was flat as hell, AB you might be making Rock but you sure don't make it right. I'll never buy any AB product again after what you di to Rolling Rock and the town of Latrobe Pa. There also should be a law against putting Latrobe Brewing on your bottles when your product isn't even brewed there. I consider that false advertising and you shouldn't be getting away with it.

Dan  (December 12, 2006)
  Just got 5 12 packs of cans from Old Latrobe. Taste great. I'll be drinking Rolling Rock into the new year and then I guess that's it. To the guy who can't tell the difference, maybe your taste buds are dull from smoking too much or something. I first found out about this a month or 2 ago when I opened a bottle, took a sip, and knew something was wrong. I soon noticed the "Latrobe Brewing, St. Louis, MO", looked it up on the internet and got the bad news.

M.l.  (December 11, 2006)
  I found it very odd to see a television commercial (a very bad one, at that) for Rolling Rock. It was even more odd to see "St. Louis, MO" in small print at the bottom of the screen. I was very confused. And then I used the internet to find the truth. I am shocked. I already do not buy Anheiser-Busch products (although I must say that I am a fan of Busch Gardens Williamsburg but rarely go there, maybe once every other decade). Busch beers just taste bad. Plain and simple. I've never cared for them. Now, I am at a loss, along with the rest of you and Latrobe. I have a few remaining bottles in my fridge, but then that will be the end for me. As a native Pennsylvanian, I was raised with this beer. I was proud that it was from Pennsylvania. I brought my taste for it with me in my travels to Tennessee and turned many others on to it. Now I will mourn another quality product lost to the American corporate waistline.

John K.  (December 7, 2006)
  Just drank my last bottle of Rolling Rock from Old Latrobe, and now I'm afraid I'll have to find another beer to fill the void...any suggestions?

Bert  (December 5, 2006)
  The news hit hard since a piece personal history died with the sale. Many good times, with great friends, were spent over a case(s) of pony bottles. Best wishes to the fine folks and fellow Pennsylvanians in Old Latrobe.

Paul  (December 4, 2006)
  Rolling Rock was the first beer i called my own drank it until the day the AB took it over. A sad day when the big companies cant keep a good thing the way it should be. RIP RR

Jz  (December 3, 2006)
  This whole viral video (Beer Ape) thing is a slap in Latrobe's face. Not only did Bud take our beer, but they also added insult to injury. I haven't drank one since July 31st and never will again.

Brad H  (December 3, 2006)
  I had one of the new Rolling Rocks last night and I have to tip my hat to AB they did a really good job with it I couldn't tell the difference. The tatse was crisp as it always was

Tim  (November 30, 2006)
  I've got to agree with Dave F. I saved some old RR and did a side by side comparision with the AB stuff when it came out. It is very close, but tasted more carbonated. Even if it was an exact clone I'd never drink it again.

Dave F.  (November 29, 2006)
  I just had a bottle of Latrobe brew that's been in the fridge for a few months. Two bottles are left. :( I've been pacing myself. -I had a bottle of AB RR last weeked in a bar and it's just not the same. It has harsher carbonation and hasn't got that clean smooth taste. Maybe it's got a little more hops? Definatley a very slight bitter taste. It's close, but not quite. I could only drink one bottle and then switched to Newcastle. -RR has been my favorite beer for years, It's the only domestic I really like. Boy, am I going to miss it. "33"

Nate  (November 29, 2006)
  I like the taste of Rolling Rock, even the AB variety. Tastes good, but seriously, when I looked at the label this last time and saw St. Louis, MO. my heart sank. What a joke. As someone else said, they will suck the life out of the brand and then kill it. Its just a matter of time. Shame. I generally avoid AB products and this will be no exception. RIP Rolling Rock.

  (November 28, 2006)
 

Len Cleavelin  (November 28, 2006)
  Oops... sorry about that blank entry there... Let me say first that I'm a St. Louis native, and I don't usually have *bad* things to say about Anheuser-Busch... I came of age with their products, and they're not a purveyor of *bad* beers, though granted they're not a purveyor of *excellent* beers, either. An old friend of mine and I went out for a couple drinks last Saturday night. She's an old Rolling Rock fan from way back, so whenever we get together we usually knock back a few RRs. Saturday night, I happened to glance at the label of my bottle of Rolling Rock, and saw the words, "Latrobe Brewing Co., St. Louis, MO". My first thought was simply, "Damn, that ain't right!" A-B should have kept the old brewery in operation, so it could still be "From the glass-lined tanks of Old Latrobe... to you." *sigh*

Len Cleavelin  (November 28, 2006)
 

Bill Winston  (November 27, 2006)
  I love Rolling Rock. It was and still is tyhe only beer I will drink, but I used to get at least one bad "skunk beer" every few months or so from Rolling Rock. I'm not sure why that is, but since Rolling Rock was sold, I don't get "skunk beer" anymore. NewGreatConcepts.com

Beer  (November 27, 2006)
  if you made a better beer the plant would have remained open

  (November 26, 2006)
  Having grown up in that area, Rolling Rock's existence was just a given. Many other things came and went (mostly went), but it seemed that RR was always there. I was shocked to be home visiting family for Thanksgiving and to hear the news. Everywhere I've travelled, the topic eventually turns to where I'm originally from. As soon as you say the words 'Latrobe', they always respond back with a glint in the eye and a smile on their face 'The Home of Rolling Rock Beer!'. Now I'll have to correct them and say 'the former home'. My heart goes out to those who may/will be losing their jobs and those that will have to take the pay cuts I've heard about in order to keep their jobs under the new owners of the brewery. Jobs are too hard to come by in that area, and to have this happen to an otherwise great area is just sad.

Bobo  (November 25, 2006)
  rolling rock rocks!!

Andrew  (November 22, 2006)
  bottled beer has a shelf life of about 6 months if its stored propery, and fuck you keith why dont you go drink some wine like a bitch

  (November 22, 2006)
 

  (November 16, 2006)
  No shit, I know my beer. There aren't many cheap beers I like but this was always one of them. And I know how old they are and these are fine. Dated 20JUL06. They're a hell of a lot better than the AB crap I had the other day. Nice try AB, but that stuff didn't fool me.

  (November 16, 2006)
  That crap you call the real deal is old. Anything brewed the beginning of July is some 100 days old. If Rolling Rock was so great why have sales been decreasing for the last ten years. Just so you know Rolling Rock is made with corn. For you slow people this means that it is less expensive to make then other micros or domestics (hence ass like after taste). Maybe AB is trying to improve the quality of ingredients to improve the quality of the beer. I love how you try to boycott American products but buy middle eastern gas that support walking bombs. This rocks for the troops.

Dan  (November 15, 2006)
  Sorry for the repost on the last message, and Keith, go troll somewhere where someone gives a crap what you think. I went out today and found a couple of cases of the real deal, and I'm enjoying one right now.

Dan  (November 15, 2006)
  I hadn't had a RR in quite a while but decided to pick up a 6 pack the other day. Upon first taste, something didn't seem right. I kept drinking it, I guess it was ok, maybe stored under lights at the store? So I had another, something not right but its ok I guess(maybe this something not quite right is why I haven't bought it in awhile?). So midway through beer number 3, I'm reading the label: St Louis?!?!?!?!?? So I look it up on google and that's how I got the bad news, several months late. This is sad. I never buy AB products and if this is what they call Rolling Rock I'm not about to start. I just wonder if I can find any old ones in the stores around here now.

Keith  (November 15, 2006)
  In response to Dan.... When is the last time you had a ROLLING ROCK? The stuff sucks just as bad as it did before. Maybe if Latrobe didn't make such a s##tty beer they wouldn't lost they're jobs.

Dan  (November 15, 2006)
  I hadn't had a RR in quite a while but decided to pick up a 6 pack the other day. Upon first taste, something didn't seem right. I kept drinking it, I guess it was ok, maybe stored under lights at the store? So I had another, something not right but its ok I guess(maybe this something not quite right is why I haven't bought it in awhile?). So midway through beer number 3, I'm reading the label: St Louis?!?!?!?!?? So I look it up on google and that's how I got the bad news, several months late. This is sad. I never buy AB products and if this is what they call Rolling Rock I'm not about to start. I just wonder if I can find any old ones in the stores around here now.

Chris  (November 8, 2006)
  I have been personally boycotting all AB products since production left Latrobe and wish all other Western Pennsylvanians would follow. I drink mostly Straub now and Iron City here and there, but it looks as if Iron City is about to go under now too! Lets support PA beers while we still have a few!

Andrew  (November 6, 2006)
  i just cant think how we can have enough momentum to make them realize that they have destroyed a very profitable busienss. they marketing position previously held by rolling rock was perfect. a local brewed great tasting american brew that the drinker can take pride in. they have destroyed that by making it taste like every other beer on the market. this is a step away from many other companies marketing strategies toward what i just described. lets really get something "rolling" here. we need to save rolling rock for ourselves. we deserve to be able to drink our favorite brew every weekend.

Andrew  (November 6, 2006)
  Hey guys lets not give up yet. If we all work together maybe we can raise enough hell to really convince AB to go back to latrobe. ive been looking at AB's contact info. we can contact them through email, phone and regular mail. I think if we bug the shit out of them it might help. but we need a more organized team. Anyone have any ideas?

Kevin  (November 4, 2006)
  I am so very sorry to hear of the passing of this fine product,I am from Canada and every trip into the USA I look forward to a Rollind Rock. I never brought beer home from the USA until I tasted Rolling Rock. To all in Latrobe thanks for the memories and the best of luck in the future, a job well done. Yhank you.

Damian  (October 31, 2006)
  In the fall of 2005 I got the oportunity to visit the great town of Latrobe, PA with a few diehard rolling rock friends of mine. We had always planned to go, and finally decided that it was time to make good on our pledge. The trip was everything that I had hoped it would be. We all enjoy'd the trip, and are crushed to hear that our sons won't be able to take the pilgrimage one day. I am truly disheartened over this news, and will join in the boycott of all the companies that made this happen.

Bobby Durkin  (October 27, 2006)
  I too an bummed out.Bud-Rockis terrible.I tried it with knowing what it was. I don't know what they did to it but its not a good brew.I will have to find a new beer.

Pauly  (October 26, 2006)
  Got a Rock this past weekend at my first stop - After a few drinks I could tell there was something not right - checked the label and it was NJRR. Left and got an Old Latrobe model at the bar across the street - it was then that the noticable difference in taste REALLY hit me. NJRR is watered down, absolutely not the same. Until our precious real rocks have fully gone, it's a gamble everytime we order :(

Tom  (October 22, 2006)
  Just aint right!

James  (October 20, 2006)
  Screw AB and the donkey piss they call beer! If you want the REAL Budweiser than drink Budvar (called Czechvar in the US). Budweiser is the German name for the Czech town in Southern Bohemia called Ceske Budjovice. What the hell happened to this country? We are a land of immigrants who brought with us the brewing traditions of our homelands only to be lost to megacorporations! I can't believe how many Americans think Budweiser and all its manifestations are thought of as beer. If you want a good American brew drink Samual Adams, Great Lakes Brewery and all the other micro breweries that have blossomed in the US. If you want to drink fizzy piss, drink Budweiser. From a purely business perspective, AB's shuttering of the Latrobe brewery is a lesson in how to KILL the very essence of your brand and all it stands for. It's too bad the pencil pushing finance trolls are directing a failed marketing strategy. My prediction: AB will either sell the RR brand or kill it in a few years after they have sucked the life out of it. Greed is one of the Seven deadly Sins! AB and IB ar guilty of both. Anyone interested in forming a committee to explore the purchase of the Rolling Rock brand to form a collective? I have 20 years of marketing and branding expertise. P.S. I can remember growing up in Cleveland with Dad's basement beer fridge stocked to the brim with Rolling Rock. What a sight!

Billy Vedder  (October 10, 2006)
  So far, Rolling Rock is still a good tasting beer. Better than Bud. Unfortunately, change happens. Sometimes good. Sometimes not so good. Like George W. Bush fu*cking up this country. Somebody fu*ck with GW instead and leave my beer alone.

Mike H  (October 10, 2006)
  Im lost without Rolling Rock, I dont like any other beer.

Peter A  (October 9, 2006)
  10/9/2006 - I've been duped. First off, I'm ashamed to say, being the lover of Rolling Rock I am, that I've completely missed the fact that our beloved beer has been destroyed. I was in Ligonier, PA this weekend and grabbed one of those beautiful green bottles from my Father in Laws fridge...and yes they are older stock actually brewed in Latrobe, PA. When his brother and wife start to tell me of the demise of the Latrobe Brewing company, ruined economy, lost jobs, not to mention, the loss of PA brewed Rolling Rock. Which brought me to this site.My story must continue...So totally pissed am I that AB has not only purchased the Rolling Brand but they have purchased the Latrobe Brewing Co. name as well. I can't believe it. I walked into my neighborhood grocery store in Virginia and went down the beer isle to see for myself...here is where the duped part comes in. I see the same familiar packaging, the same green bottle with painted label and I see Latrobe Brewing Co. on the 6pack holder, also on the bottle. I'm happy thinking I have a PA brewed beer that we know and love and will now save the bottles...most likely empty...but I'll save the bottles as a memory of days gone by. So I get home and begin twisting off the cap when I notice something...and I see the "To honor the tradition of this great brand..." my heart sank. In all my anger I didn't carefully read Dave Andrews comment that clearly states "Latrobe Brewing Co. St. Louis Mo". How dare AB buy the name of the beer and the name of the brewing co but not continue production in Latrobe, PA! It's outrageous. I poured out the beer in disgust. Time to support local micro brews and impact the wallets of AB. Cheers to all and here's to finding a new brew! Peter Alcantara, Centreville, VA

Dirk Mcknight  (October 6, 2006)
  "From the toxic wasteland of Old New Jersey, we tender this mass produced beer for you to drink in excess, as a tribute to your willingness to buy anything we sell" Actually, I'm drinking my first of the AB Rocks and it isn't bad. Nonetheless, I'll probably go with Yuengling when we go to our camp in Punxsutawney. By the way, GWBush is directly responsible for the sale in hopes that the demise of Rolling Rock will benefit Lone Star Beer, where he is a majority owner.

Stephanie Salvatore  (October 5, 2006)
  Love Rolling Rock. Hate GW Bush.

Zack Hurtado  (September 28, 2006)
  Rolling Rock, we'll miss you. Couldn't we keep Rolling Rock and get rid of George Bush instead?

Joey Fontana  (September 28, 2006)
  What's with all the spam? Yes. Rolling Rock does rule. It's a shame if the beer changes in any way. And George Bush does suck big time. The world would be a better place without him.

Carol Ninham  (September 26, 2006)
  Yes! Rolling Rock is the best beer in the world and George Bush is the worst president in the history of the USA.

Peter Cayce  (September 24, 2006)
  P.S. ...and just one more thing -- for the record -- I'm currently an Ex-Republican. George Bush has turned me so off to the Republican Party that I would be very hard-pressed voting for another Republican again (especially one that Born Again Christian Fundamentalists are supporting). In short, I've basically become an Independent (but I might vote for McCain; I'll have to hear more about what he's got to say). Furthermore, Clinton was the very first Democrat I ever voted for. He was more of a "middle-of-the-road" politician. In fact, what the United States needs now -- more than ever -- is another "middle-of-the-road" politician. An honest one too. Peter Cayce

Peter Cayce  (September 22, 2006)
  I just found this posting on the web. Holy smokes! Everyone is so sensitive. I know people are only human. Everyone makes mistakes (i.e., "misteaks"). But -- my email was not for general posting. It was a simple email contacting the writer of the Rolling Rock website. I was not commenting on Rolling Rock. I was simply contacting the webmaster regarding an error on the "SaveRollingRock.org" web page. That being said, thanks for bringing an error (on my website) to my attention. I didn't set-up the page, but I'll make sure the error is corrected. I also had no idea that someone would place my "confidential" and private email and post it on a "web-site." But as long as you are posting my emails... Yes, America is an arrogant country. At the very least, the Republicans are the worst culprits of American arrogance. You'll get no argument from me there. Unfortunately, the USA is almost always sticking its nose where it doesn't belong. For example, Iraq is an embarrassment, Vietnem was a travesty. The horrible treatment of innocent Muslim people accused of being insurgents is also intolerable, etc. But you have to remember that George Bush is simply a giant a**hole. And the Republicans who voted him into office are equally a**hole challenged. Lastly --and just for the record -- I actually had three publishers who wanted to publish my book. I chose self-publishing because book royalties for me range from 20% to 50%. Why should I get 4% or 5% with a standard publisher when self-publishing gets you so much more. By the way, Rolling Rock is the only beer I'll drink. It's the primary reason I found this website. Best wishes, Peter Cayce

Greg & Tina Jones  (September 20, 2006)
  My wife and I went to the Latrobe Brewing Company in June. Even though they had stopped showing the company video and stopped giving tours after the announcement, the lady at the gift shop agreed to show us the video anyways. Apparently, the workers were so depressed about the closing they stopped giving tours. We enjoyed the video but it was sad that they were closing the plant.

Kristy Nolen  (September 15, 2006)
  No more Rocks for me (unless they go back to Latrobe!) Boo Hiss Bud

Tim  (September 13, 2006)
  Homophones are tricky, and ewe got two have a sharp aye two sea them sum thymes. TOO FUNNY!!!!

Jamie  (September 12, 2006)
  Happy b-date, Neil Peart!

Jamie  (September 12, 2006)
  Thanks Peter for the grammer lesson. You are right, writers do tend to judge other writers on how well they write and I always welcome constructive criticism. I took the time to look at your web site (that you shamelessly plugged below) where you are hocking your *self-published* book. I noticed under contact information you don't list a phone number because you are: currently excepting emails only. Now, I know writing can be confusing, but "excepting" and "accepting" are homophones. Homophones are words that sound alike but differ in meaning. See the American Heritage Dictionary or the Random House Unabridged Dictionary for more details. I'm not criticizing. I'm just one writer providing advice to another. Your use of "excepting" may prompt a reader to misjudge your writing skills. Homophones are tricky, and ewe got two have a sharp aye two sea them sum thymes.

Anji P.  (September 11, 2006)
  Regarding Peter Cayce's post of September 7: Keep punctuating as you see fit. American punctuation rules do not follow the world's, and choosing logic over ancient typographical convenience makes a great deal of sense. What does not make sense is purchasing a well-respected brewery and then closing down the very brewery that made its name famous. The focus at Anheuser-Busch seems to be on the name rather than on the product. In grammar and in business, both, we should do what makes sense. Making a dig at someone's grammar and then trying to excuse one's own makes as little sense as using a single, very picky punctuation "rule" to justify an off-topic and rude comment. It is interesting that Peter Cayce's comment only managed to deal with the topic of comma placement and not the content of the writing, implying that the comma use negates the logic of the rest of the piece. It makes a snippy editorial person wonder what the ulterior motive of such a move might be. As Rolling Rock is now a part of Anheuser-Busch, they can do whatever they want with it, no matter how little sense it might make. Blog posts are apparently the same. Still, it would be nice if Anheuser-Busch would listen to the people who care about Rolling Rock and it would be nice if blog posters would pay attention to content over conventions when the conventions are disputable anyway.

Dave F  (September 8, 2006)
  For years I have wanted to visit the Latrobe Brewing Co, in Latrobe, PA. Every year I put it off, and now thanks to Anheuser-Busch, I will never get the chance. Rolling Rock is dead to me, as all other Anheuser-Busch products. It's just wrong.

Peter Cayce  (September 7, 2006)
  Hello fellow writer: I know it doesn't always make sense, but a comma or period must ALWAYS be placed inside the quotation marks (even when the comma or period is technically not part of the phrase being quoted). See the Chicago Manual of Style or Strunk & White for more details. I'm not criticizing. I'm just one writer providing advice to another. Unfortunately, people sometimes tend to judge writers by how well they write. Subsequently, the improper use of a "comma," outside of quotation marks, may prompt a reader to misjudge your writing skills. For example, the second to last paragraph of your Home Page states the following: ...There is such a thing as "responsible business", and Anheuser-Busch might might have done well to practice that in this situation... The comma in the above sentence MUST BE PLACED INSIDE THE QUOTATION MARKS (there is also an extra word -- "might might" -- in the above sentence, but that's another story). Best wishes, PeterCayce.com [cursory proofreading only; excuse any typos] -----------------------------------

Dave Andrews  (September 3, 2006)
  Houston, we have a problem-- I was out at my local bar last night having a few Rocks. As the bartenders changed shifts at 5, one says to the other "Don't open those cases of Rolling Rock in the (pointing to) corner until the ones in the cooler are used up-- those are the NEW Rocks" My night was ruined; a truly sad moment. To make matters worse, I guess someone hadn't heeded his directions because the next Rock I was given had the following words painted on the front of the bottle "Latrobe brewing Co., St. Louis MO" Now I was on the verge of collapse. But I had to try it, and it kind of left a sour aftertaste (I am certain in was in my mind) Anyway, I made the bartender find the last remaining Latrobe brews and put them away for me. I will drink the last REAL Rolling Rocks, but then I need to find another brand. I DO NOT support ABC; never have and never will. tis a sad day folks...sad day. Connecticut Rock Fan

Laurie Stack-Macleod  (August 30, 2006)
  I suppose it's time to put my Rolling Rock salt & pepper shakers up on the shelf for a keepsake. I live in Colorado and these shakers are a reminder of my ol' stompin grounds. I have fond memories of the Rolling Rock Races in Ligonier where of course we drank the Rock not champagne! Wish I would've purchased more of the actual brew. Best wishes to the workers and families of the brewery! Hey Gus Johansson.... Isn't Straub beer non-alcoholic? I've always enjoyed it - great taste, but I'm pretty sure - no alcohol.

Dave Abraham  (August 22, 2006)
  Its great to see the outpouring of support for Latrobe. I'm a graduate of Latrobe High School and Saint Vincent College. I even walked past the brewery on my way to elementary school for years. Though Rolling Rock was only one of many beers I consumed over the last 30+ years, I can attest to the absolute connection Latrobe has with RR from speaking to people around the world. Too soon Arnie will also be gone and Latrobe will drift into the non-descript existence that envelopes most small towns across America. Keep the memories of Rolling Rock and its connection to Latrobe alive however you can. I for one started months ago to squirrel away as many long necks as I could to share at special times with other true believers. I only wish I would have saved some ponies.

Lenny George  (August 15, 2006)
  Being from New Orleans and dealing with Katrina here for the last year 8/29/05. Can I tell you my only vice would be Rolling Rocks, this bringing me some type of vacation from the total devastation from my real life,was at the end of the day to relax and have a NICE COLD HORSE,and now to realize that my only personal vacation will be no-more.

Randy Clay  (August 10, 2006)
  Think globally, drink locally. I drank Rolling Rock because it was the best beer in the area I was from. I continued to drink it after I moved because it was good and I was supporting the economy in Latrobe. This is just another move by the soulless conglomerate to make a buck with no regard for the people of Latrobe. I hope the "glass lined tanks of Old Latrobe" come to life once again and soon... Please don't buy any AB products- and encourage your drinkin' buddies to do the same. Find a local brew and support them!!!!

Jason Sigstad  (August 9, 2006)
  What the #@$%!!! I find a great beer that I really like, and those soulless pigs at Asshuaser-Busch decide that they need to brew it with Jersey water. I won't buy any of their other beers, or the fake Rolling Rock. I hope that the Latrobe brewery brews a decent beer. So long Rolling Rock, we will miss you.

Jamie  (August 9, 2006)
  Whoops! Problem with database. Sorry! Seems to be all fixed now...

J Shaban  (July 28, 2006)
  My letter to the Evil-doers: May 25, 2006 Anheuser-Busch Companies, Inc. One Busch Place St. Louis, MO 63118 Re. Anheuser-Busch Companies, Inc. (“ABC”) / Rolling Rock Dear Sirs: I am a 41 year old attorney and father of three boys. I write with respect to ABC’s recent purchase of the Rolling Rock brand from InBev. As reported, it appears that ABC may not be purchasing the brewery in Latrobe Pennsylvania, and may instead brew Rolling Rock at its other plants. I urge ABC to reconsider, and to continue brewing Rolling Rock at the brewery from which it has flowed since 1939. I (along with many, many others) am a fervent purchaser of Rolling Rock. Indeed, I have personally effected its introduction to innumerable local taverns, and have traveled to the plant in Latrobe several times with similarly minded friends. In fact, I was once quoted in a Rolling Rock radio advertisement for describing our journey as a “trip to Mecca.” Not only is the beer a superior product, the lore associated with the local water, its “33” slogan and the “glass lined tanks in the Old Latrobe” is at the core of the product’s almost religious following. Separating the beer from its brewery will due irreparable damage to its mystique, branding and its market share. I understand from some of the news reports that, after enjoying significant growth in the late 80 and 90s, Rolling Rock’s market share has slowed in the last few years. I attribute this to a mismanagement of the product line deriving from a misunderstanding of what created its loyal customer base. (Indeed, I have met the former product manager socially, and our conversations convince me of same.) As ABC knows, serious beer drinkers are loyal to their brew. The more casual beer drinker, however, is often directed to a beer through an interest created by advertising focused on some unique quality or mystique associated with the product. The previous owners of the Rolling Rock brand began to tap this potential ten years ago, but let the effort die. If ABC intends to make the Rolling Rock line successful, it needs to understand the product line, its loyal (almost fanatical) customer base, and the potential to preserve and use the brand’s heritage to promote the brand. At bottom, the beer and the brewery are inextricably linked. This linkage should be viewed as a means to promote the brand and grow its market share, not as a bundle of severable assets. Please feel free to contact me to discuss the above. Sincerely, John T. Shaban Redding Connecticut

Unhappy Matt  (July 26, 2006)
  No comment at this time. But all I can say is.....Bud Sucks

Harry Canyon  (July 26, 2006)
  A green jewel that I shall no longer posess. It is the end of an era.

Gaspipe  (July 26, 2006)
  Sadly, RR is now dead to me. I've been drinking it for a quarter of a century. It was good enough for DeNiro in the Deer Hunter. Now it's BudRock. Adios old buddy. Gaspipe ------- The Original

Jamie  (July 24, 2006)
  Brewery filnally sold!!   wpxi.com

Andy Miller  (July 24, 2006)
  Rolling Rock will never taste the same until its once again independently brewed in Latrobe and has nothing to do with Labatts or AB

Bayotter7@yahoo.com  (July 24, 2006)
  To all the Rolling Rock history buffs-- Do you remember if RR ran a TV commercial with a woodland fairy kneeling on a large boulder next to a stream? Going to Halloween party that requires costume as an advertising character. It was a beer commercial, thought it was Rolling Rock. Thank you. ML

Dave Lynn  (July 19, 2006)
  moving rollingrock from latrobe pa to newark is poor judgement on budweiser. people who enjoy rollingrock not only for its great taste but also its tradition ,and pride of its location. not to mention its excellent water source. we love the little brewery with the big beer taste.

Tim  (July 18, 2006)
  Quote in the Pittsburgh Tribune Review on July 13th from Andy Goeler, vice president, Import, Craft and Specialty Group, Anheuser- Busch, Inc.– "Our priority is to honor the Rolling Rock brand and its traditions. One way we're doing this is through our packaging. The Rolling Rock pledge is an historic part of this brand, along with the mysterious '33' and the label's other features. We wanted to take all steps possible to honor this tradition, so we plan to quote the pledge on the label in a tribute to this rich, proud history." Bullsh*t!!! Your priority is to make money you jerk. If your priority had anything to do with the “Rolling Rock brand and its’ traditions” you would have continued production in Latrobe. I hope your plan fails, sales tank, and you cease production of the brand altogether. Better for Rolling Rock to go completely out of production than to continue as the mockery you people have planned. From the mountain springs to you…Jagoff.

Rollingrock.com  (July 15, 2006)
  © 2006 Latrobe Brewing Co., Rolling Rock ® Beer, St. Louis, MO

Michael Patrick  (July 15, 2006)
  "It comes from the condom and needle filled waters of New Jersey to you." You can bash New Jersey as much as you want, but most of us don't care that the RR shwag beer is coming to Newark. As for our water it is perfectly clean. We might know how to use condoms since our teen pregnancy rate is much much lower than Pennsylvania. As for the needles, you should know because central PA is the meth capitol of the world. And as for PA beers, Yuengling is the best cause they didn't sell out like Rolling Rock. Let's not forget other great PA beers like Troegs and Victory. And as for Newark, they might have had problems in the past, but in the past decade Newark has become the home to many corparate headquarters. Here's a better slogan From the tanks of modern Newark, New Jersey we mass produce this beer as a tribute to American conglomeration. It comes from the heart of the Northeast Corridor Megalopolis.

Aaron Patrick  (July 14, 2006)
  I worked for a Miller Distributor in Kentucky. We had the rights to Rolling Rock. Probably my favorite beer has been sold to the worst and non-caring brewery in the country. If you take Rolling Rock out of Latrobe, you take the taste out of Rolling Rock. Then why would you want it anyway.

Jason Dziak  (July 13, 2006)
  I have been a part of the Rolling Rock Family since the begining, starting with my grandfather chuck, dave then me. Keep RR alive

Marty  (July 12, 2006)
  As a Western PA native, and friend of Jamie, I am also saddened by this corporate decision. I travel ~50% across the USA for business, and at every bar/restaurant I'd order up a few Rolling Rocks. It helped me feel connected to home, easing that homesick feeling while traveling, making each trip a little more comfortable. It also made me proud to support the livelihoods of men and women back home who were dedicating their lives to producing a great beer. I'll pass on A-B's 33. As a chemist, I know that kettle-batch, reaction-type products can never be duplicated, only imitated. I'll stick with what Latrobe has to offer. Brewers of Latrobe, brew me a new....one for the road !

J.k.  (July 8, 2006)
  So what does everyone think of Inbev (HQ in Belgium)? Since they are the ones that gave up on Rolling Rock? At least now we have an AMERICAN company owning one of our own. I live in Seattle, and have seen other acquisitions like Redhook and Widmer brands, which have prospered since. Don't forget the other monsters out there as well SABMiller (South African Breweries) and Molson(Canadien)-Coors. Everyone would be surprised to actually see who owns what out there. It is more frustrating to me to see big corporations selling out to foreigners, than us keeping "The Dream Alive". It sucks that people had to lose their jobs, and I apologize for that, times are a changing in this industry faster than most people think. We all in this industry are scared! Especially with the Costco lawsuit, smoking ban, and rising cost of living. We at the distributor level are starting to feel the pinch as well. Keep up the good work guys!

Malcolm King  (July 7, 2006)
  Way to go, Mr. WebAdmin. Having grown up on the east coast, drinking Rolling Rock on more than one occasion, I too, am upset at the loss of this great institution. * PS - Am I the 6th blogger?? I want my 6-pack! Come to think of it, you owe me a beer anyway!

Anthony White  (July 6, 2006)
  Thanks for the current and up to date information on the Rolling Rock brewery/brand. I had a site up, rollingrockforever.com, but this site has it all and does not need duplication. I am dropping my site and look forward to keeping up on Rolling Rock news here. Keep up the good work!

Brian Lutz  (July 5, 2006)
  i'm from south central pa. but most of my family is from the latrobe area.{greensburg and such}. my friends and i have drinking rock for quite sometime with pride,but thats about to be cut short.i have already blackballed all a.b. products and unfortunately the "new" rolling rock.just another piece of pa. heritage gone forever.i will save an unopened bottle to keep the memory alive.i just hope something works out for all whos jobs are at stake,at least that will help take some of the sting away.

Gus Johansson  (July 3, 2006)
  What a sad episode indeed. AB/Bud is being sold in the pubs in the U.K. now as well. They seem to be taking over the world! The secret is to produce a tasteless brew with no real flavor so as not to offend anyone who just wants something fizzy and cold. Then invest heavily in mass marketing so that their fizzy and inoffensive beer can be easily recognized by anyone anywhere, and there you have it; they become the largest producer in the U.S.A.! That would be all well and good but no, they were not satisfied at that... they have decided to acquire everything and anything else out there that people might actually enjoy and add these "Names" to their portfolio. They will not stop with Rolling Rock either. Anyway, I have a suggestion for Anthony who is looking for another beer to drink. Please try Straub Beer, made in St.Marys' Pennsylvania. It is a small independant brewery who makes a very fine classic American style lager. Only natural ingredients are used with no added sugar. They give free tours of their brewery including free samples from the "Eternal Tap". It is not available everywhere, you may have to put in a special request for it at your local distibutor.

Andrew  (June 27, 2006)
  Rolling Rock is, has always been, and hopefully, if we can save the brewery, will always remain a huge part of my life. Growing up in Pennsylvania, a state that really takes pride in their beer, I feel that even though the pale ale recipe is to be preserved, the soul of the beer will not stay intact. When this brewery dies a small piece of my soul, as well as much of my childhood, will die as well. Hats off to the displaced workers at the latrobe brewery, for years you have made one of the finest domestic ales around.

Kyle  (June 26, 2006)
  I fell in love with the taste of Rolling Rock in the early 90's on a trip to South Carolina. Since that time it has remained my beer of choice and I've shared it and promoted it with friends far and wide. My loyalty went so far that several years ago my girlfriend and I traveled during our summer vacation to my own personal Mecca: Latrobe, Pennsylvania. Finally, I'd made it to the town where my favorite adult beverage was born and brewed. Imagine my disappointment when I found out that you couldn't tour the factory floor or even step inside unless you were a worker! For years I was disappointed over this turn of events. Now, as I look back, I realize that part of the mystery of Rolling Rock was that it was made, almost secretively, in the wonderful glass-lined tanks. It had a magical mysterious number "33" printed on every bottle which has led to more than a few philosophical conversations of its meaning between friends across this country. Luckily my trip to Old Latrobe wasn't entirely in vain. I did get to visit the gift shop and purchased an absurd amount of merchandise and memorobilia. And now I find myself contemplating, once more trip to see the old factory before the last drop of real Rolling Rock drips from the tanks. My heart goes out to all of the people of Latrobe who will be losing there jobs and pensions due to the actions of another American corporate giant. I hope that the rumors are true that the brewery will continue, even if under a different name and brand. With any luck, maybe it will be a smaller company that actually cares about their workers and making a quality product. Thank you all for the many years of making an outstanding product and for keeping one of life's great mysteries alive. My quest for a new Mecca will begin (as Rolling Rocks life ends) on July 31st.

Anthony  (June 25, 2006)
  I have created another Rolling Rock website www.rollingrockforever.com My intention is to follow the process of the sale, keep up to date on the sale of the brewery in Latrobe and the issue of union jobs. I also want to keep track of news of AB plans for the brand, including where it is brewed, etc. One question that I am curious to see answered is how AB will handle the labeling on the bottle; will they proudly proclaim the "GLASS LINED TANKS OF OLD NWEARK NEW JERSEY"? Plus I want to find another beer to drink, sadly, once it's no longer brewed in Latrobe, I'll be enjoying another brand. Suggestions? 33@rollingrockforever.com

Robert  (June 23, 2006)
  I wish I didn't have to write this but unfortunately, I do and I will try my best to keep language in this tirade clean. I live in Florida (Miami to be exact) and I have never been to Pennsylvania, but I must say Rolling Rock is my favorite beer. I have been drinking it since 1993 and it is a shame that AB had to come along and mess it up. Now that I have seen this website up and running, I am going to tell all of my Rolling Rock loving friends so that they can voice their displeasure over this outrage. I know there is more to this than a beer brand being moved to another brewery. There are many families in Latrobe who will feel this loss more than I will. I read an article when news of the sale first broke and it mentioned that not only was the brewery the largest employer there, but it also generated a large amount of revenue for the town due to the large amount of water they used. A town official was wondering where they were going to make up this shortfall. I know this is a business decision for AB, in an attempt to add some substance to their poor products. I wonder if they ever considered using some of there marketing budget to create better beer. I guess it is just easier to purchase an cool beer brand image and mess it up rather to create a new one from scratch and cultivate it. This further proves to me that the top management at AB knows little about brewing beer. They are going to take Rolling Rock from Latrobe and move it to a location where the water quality is rather suspect. Isn't water the most important ingredient in beer? I also doubt that they will build glass lined tanks at their new location in NJ. Even though they will retain the formula, this new monstrosity will be a mockery of the original. I wish more people were more aware of this situation because I believe it would have rivalled the New Coke blunder from th 80's. AB spent around $50 million to be the official beer of the World Cup in Germany. As part of the deal, Bud is the only beer that is allowed to be sold at the stadiums and anywhere within 500 yards. The Germans are not very happy about this. I wonder why? I am glad that AB is as big a jerk around the world as they are here. Long live Old Latrobe! I am glad

Jamie  (June 22, 2006)
  Hi Chrissy, You are right in that it can be looked at as an "opportunity" for those who lost their jobs. It will not however create more jobs else where, AB stated that "it will create a small number of jobs to absorb the production of Rolling Rock". And I guess when you lose your job, it does create an "opportunity" to look for a new job. AB bought the brand only and they are moving it to NJ, they have nothing to do with Latrobe. Any "opportunity" will most likely not come from AB. However, I did say early on that the brewery is too "modern" to sit idle, someone will snag it up before July 31st. And it looks like maybe someone possibly has today. But I am not sure I would call the "opportunity" to get my job back much of an opportunity at all. That is just business as usual.

Also, I am not so sure AB is the bad guy here. InBev is the one that sold the brand and hung the workers out to dry. Maybe the workers might get offered a package or something (if the brewery does not sale), I don't know. But Latrobe is small town America. I guess if the people of Latrobe would "open their minds" (whoa, that was mean spirited), I suppose they could learn a new trade, craft, etc. But Latrobe is not exactly overflowing with jobs. Latrobe is full of hard working, smart folks, but if the jobs aren't there, well...

Change is inevitable and I guess we all need to realize that Rolling Rock is gone from Latrobe. I predict the brewery will continue, probably (hopefully) uninterrupted, after July 31. But for me, the attraction of Rolling Rock is not the taste, but the mystique and small hometown charm of Latrobe. AB will strip all that from Rolling Rock. Yes Rolling Rock is good beer, but there is a lot of good beers out there. For me, and (probably) all the Western PA folks out there that have moved to other parts of this country, Rolling Rock was our connection back home. AB makes Budweiser and Natural Light. I don't think anyone is expecting anything great to come out of this. AB is the Wal-Mart of beers. AB will lose a large percentage of loyal, Western Pennsylvania Rolling Rock drinkers. I am sure they will gain twice as many back through advertising and what not. But what community gains from that? Not Latrobe. Not the people of Newark exactly with their small amount of new jobs. It will benefit the corporation. Will that money trickle down to the workers? Will everyone in Newark get a raise? Or a big holiday bonus? I doubt it. But for upper management who's salaries and year end bonuses are directly proportional to the "bottom line", I bet they get a bonus.

I am all about business. From a business standpoint, I understand why AB bought Rolling Rock. And our little brewery with a measly million barrel capacity a year is small potatoes to AB. It is very easy to say to the workers: "Hey, what do you expect? You put all your eggs in one basket with the brewery, put too much trust in mega-giant InBev. Shame on you for not having a contingency plan for your future." But that would be a cop-out. You are 100% correct in saying "we all must accept change in these economic uncertainties..." but it is just not that simple or black and white. Especially for someone with a family to feed or kids to put through college. Yes, maybe there are better economic opportunities outside of Latrobe (there are), but why should someone be forced to move just to make ends meet?

Maybe I am a little more sensitive to the situation because I grew up in Latrobe. I don't rely on the brewery for my livelihood. My personal grip is no more hometown beer. And I can't get Yuengling in Nevada (any cross-country drivers of a refrigerated truck that runs between Latrobe area and Las Vegas, and can stow a keg of Yuengling aboard, please contact me). But I don't think I am being negative. I just empathize with the workers back home.

Thanks for taking time to check back and respond. --Jamie

Chrissy  (June 21, 2006)
  Hey Jamie, at 38 years old, I have long been free of mom and dad tucking me into bed. I can actually think for myself. All I can say is I've had Rolling Rock beer before, back when I lived in NY, and yes, it is a good beer. Don't get me wrong, I feel badly if anyone should lose their job... However, this can be looked at as an opportunity for some, in that (a) it will create MORE jobs, unfortunately somewhere else; or it will (b) open up more opportunities right there in Latrobe, maybe AB will expand facilities and create more jobs in the town. Or, just perhaps, people of Latrobe will open their minds, and go to school, learn a new skill, trade or craft, and who knows, possibly they could make even more money than they were before. Hopefully, AB has a continuing educaton plan, or a decent severence package for those 200 if it is to close for good. I don't wish anyone misfortune. All I am trying to point out, Jamie, is that you were very negative. Everyone these days are so negative, not thinking about what a particular change can mean positively for their, or someone else's, community. We all must accept change in these economic uncertainties, whether moving, going back to school to further our education and professional careers, or adjusting our lives in some way or another. Now, I think I hear my mommy calling me for bedtime.

Jamie  (June 21, 2006)
  Has the brewery been sold?   pittsburghlive.com

Chris  (June 19, 2006)
  There is one thing that no one here is talking about. Rolling Rock was purchased from INBev, the largests brewer in the WORLD, and they are based in Belgium. You should be happy that the Rolling Rock name and Brewing process is back in a truly American Owned company. I feel for Latrobe and the surrounding communities, but that Brewery will be sold jobs will be saved.

Desi  (June 15, 2006)
  Johnstown, PA native here which is only about 40 minutes outside of Latrobe. Rolling Rock has been a part of my family's alcoholic beverage choice for as long as I can remember. I absolutely hate all Busch products and will never consume that crap! It's a shame that a small city like Latrobe has to lose it's historical brewing company so a larger company can make even more $. If Rolling Rock and Green Light are produced in Jersey, the taste will never be the same again. We all better stock up on our Rock products for the future!!! :0)

N8  (June 15, 2006)
  Like so many other native Western Pennsylvanians, I grew up on Rolling Rock and have carried my loyalty to the brand across many state borders into sunny Florida. I can remember first moving here in 1992 and looking for Rolling Rock at the local bars, but to no avail. The people at Rolling Rock did a great job of marketing over the next few years, as it started popping up at every bar I frequented. I remember paying top dollar at first because a lot of places considered it an 'import', but I didn't care, I just liked the beer that much. It's a shame that all of that work and all of the effort it took to build a great name and loyal followers will just be handed over to yet another deep-pocketed corporate giant on July 31st. When you think of Rolling Rock, you think of Latrobe, and when you think of Latrobe, you think of Rolling Rock. From the glass lined tanks of Newark, New Jersey??? I don't think so. I will be one, of the hopefully many, to boycott the new regime starting August 1st. I applaud ALL of the people at Rolling Rock for the many great years you've provided me with a quality product - one that I have celebrated with probably way too many times and a companion with which I could always rely on to help drown my sorrows. Goodbye old friend.

Christie  (June 14, 2006)
  my dad has worked there for over 30 yrs and only needed 10 more months for his full pension, he was going to be retiring in a couple years. And they wont even give him all his pension. My dad's dad worked there and retired from there too. its a shame what is happening and all my dad is worried about now is money and he will pay for college for me and my brother. it breaks his heart knowing that he worked there for so long and they do something like that. now we are prob gonna move away from our family and friends so he can find a new job.

Jamie  (June 14, 2006)
  Hey Chrissy, better check your facts (have mommy or daddy help you with the big words):

From northjersey.com comes this quote:

Newark's gain is Latrobe's loss. Anheuser-Busch plans "to add a small number of jobs at our Newark brewery to absorb production of Rolling Rock," Peacock said.

But unless a buyer emerges, the plant where Rolling Rock has been brewed since 1939 will be shut at the end of July, costing more than 200 workers their jobs.

Steve  (June 13, 2006)
  There is a rumor in the beer business today that the brewery has been sold and it will be announced this week. Apparently the deal is signed. Rumoured buyers include Jim Koch (Sam Adams), Harpoon, or another east coast brewer needing capacity. FYI

Jamie  (June 13, 2006)
  FB Frank. A little QRM on the board is not a bad thing. 73!

Frank  (June 13, 2006)
  I apologize for the duplicate posts, but not the sentiment!

Frank  (June 13, 2006)
  This is very sad . . . I had my first Rolling Rock in 1973 and loved it. My first taste came from a 7 Oz. can, which was very unique. I am from Maryland and am proud of great local and regional things . . . like the beer from Latrobe that I love. I have began stockpiling it, but there will come a day when it is all gone. So sad, indeed.

Frank  (June 13, 2006)
  This is very sad . . . I had my first Rolling Rock in 1973 and loved it. My first taste came from a 7 Oz. can, which was very unique. I am from Maryland and am proud of great local and regional things . . . like the beer from Latrobe that I love. I have began stockpiling it, but there will come a day when it is all gone. So sad, indeed.

Frank  (June 13, 2006)
  This is very sad . . . I had my first Rolling Rock in 1973 and loved it. My first taste came from a 7 Oz. can, which was very unique. I am from Maryland and am proud of great local and regional things . . . like the beer from Latrobe that I love. I have began stockpiling it, but there will come a day when it is all gone. So sad, indeed.

Jamie  (June 12, 2006)
  Thanks Chrissy for the intelligent comments. Now you better get back in bed before mommy and daddy find you using the Internet unsupervised.

Chrissy  (June 12, 2006)
  You guys worrying about 200 jobs! Be for real. A takeover like this would only CREATE new jobs, to begin with, more than the 200 lost jobs. Secondly, when you can't contact the "contact" on a website, it is most likely a fake website. This shit can't be for real. Thirdly, Get a life if this is the crap you have to worry about.

Tim  (June 10, 2006)
  Latrobe is Rolling Rock and Rolling Rock is Latrobe. I grew up outside Latrobe in Derry, and this whole tragic turn of events infuriates me.

Jamie  (June 8, 2006)
  I understand the label is going to change once A-B take it over. I think it is going to say something like:

From the Beechwood lined tanks of old Newark
we mass produce this beer
as a tribute to American conglomeration.
It comes from the condom and needle filled waters of New Jersey to you.

Tim  (June 8, 2006)
  its not only pennsylvania residents upset about the latrobe brewery not having anything to do with rolling rock anymore. im furious in illinois. "from the glass-lined tanks in old newark, nj" just doesnt have that classiness. rip, 33.

Tony  (June 2, 2006)
  A guy goes into a German bar and sits down for a beer. The Barmaid asks "What can I get you?" The man replies "Anheuser Busch." To which the Barmaid replies "It's just fine thanks. How's your pecker?"

Harald Mois  (June 1, 2006)
  Servus bavarianbrewer hast meine nachricht bekommen? fuer den fall das du sie nicht bekamst:bin selber brauer aus schwandorf ,bayern noerdlich von muenchen bekam meine green card durchs brauen hier in den staaten,weiss den papierweg mit den behoe